NEARLY 20 YEARS OF FIGURING OUT HOW THE PIECES CONNECT.

My career has rarely fit neatly inside one department.

I've worked across marketing, business operations, technology, data and revenue — building campaigns, troubleshooting integrations, improving systems, developing platforms and finding new ways to turn existing resources into measurable business performance.

Over time, I became the person people brought problems to when nobody was quite sure where the problem lived.

That's ultimately what led to Gage Technologies.

I built Gage around the work I do best: understanding how the pieces of a business connect, finding what's getting in the way, and turning complex problems into practical solutions.

If the problem crosses departments, systems or disciplines, that's usually where things get interesting.

Advertising & Marketing

Marketing performance doesn't improve by guessing.

Throughout my career, I've helped my organizations evaluate campaign performance, attribution models, lead quality, conversion rates, and revenue outcomes to identify what is driving growth—and what is holding it back.

Areas of Experience

  • Performance Marketing

  • Customer Journey

  • Affiliate Marketing

  • Lead Generation

  • Attribution & Tracking

  • Conversion Optimization

  • Revenue Analysis

Common Challenges

  • Lead volume is growing, but revenue isn't.

  • Troubleshooting conversion pixel tracking issues.

  • Monetizing and Optimizing Thank You Page Performance.

Business Operations

Many business problems aren't people problems—they're process problems.

I've spent years identifying inefficiencies, improving workflows, and building scalable operational systems that support growth without increasing complexity.

Areas of Experience

  • Process Optimization

  • Workflow Design

  • Reporting Systems

  • Scalability Planning

  • Operational Analysis

  • Cross-Functional Collaboration

Common Challenges

  • Being the bridge between business demands and tech capabilities

  • Troubleshooting Lead Delivery Integrations

  • In depth data analysis when Analytics was unable to find an issue

  • Identifying breakdowns and revenue pitfalls in the Sales Process

Technology & SaaS

Technology should create leverage, not frustration.

While I don't position myself as a software engineer, much of my career has involved translating business problems into practical technology solutions, helping organizations bridge the gap between operations and development.

Areas of Experience

  • Software Platforms

  • Tracking Systems

  • Automation

  • Systems Integration

  • AI Solutions

  • Technical Troubleshooting

Common Challenges

  • Systems don't communicate effectively.

  • Manual processes create unnecessary work.

  • Technology investments aren't delivering results.

  • Teams lack visibility into performance.

Financial Services & Mortgage

Financial Services & Mortgage

I've worked extensively within mortgage and lead generation environments where compliance, attribution, reporting accuracy, and operational efficiency directly impact revenue.

Areas of Experience

  • Mortgage Lead Generation and Performance Marketing

  • Account Management

  • Mortgage Products

  • Lead Distribution

  • Reporting & Attribution

Common Challenges

  • Revenue and lead reports don't reconcile.

  • Marketing performance is difficult to measure.

  • Lead quality varies significantly.

  • Keeping the balance between Buyer Payouts and Affiliate needs.