Why Gage?

Where Experience Meets Execution

For nearly two decades, I've built a career solving problems that don't fit neatly into a single department.

My journey began in operations, but as my experience grew, so did my exposure to every corner of the Digital Marketing Ecosystem—from sales and marketing to analytics, technology, and software development.

Along the way, I became the person my organizations relied on when performance issues became difficult to diagnose and the path forward wasn't immediately clear.

Throughout my career, I've often served as the bridge between teams—connecting business objectives with technical solutions, translating data into actionable insights, and helping organizations align strategy, operations, and execution.

Every challenge is different, and that's where I thrive.

Whether the issue involves a technology bottleneck, an operational constraint, unreliable reporting, stalled growth, or revenue bleeding out somewhere in the customer journey, my role has remained remarkably consistent: uncover what's actually happening, separate symptoms from root causes, and implement practical solutions that improve performance.

That's why my organizations have trusted me to troubleshoot complex business problems, optimize systems, and turn uncertainty into clarity for nearly 20 years.

Advertising & Marketing

Marketing performance doesn't improve by guessing.

Throughout my career, I've helped my organizations evaluate campaign performance, attribution models, lead quality, conversion rates, and revenue outcomes to identify what is driving growth—and what is holding it back.

Areas of Experience

  • Performance Marketing

  • Customer Journey

  • Affiliate Marketing

  • Lead Generation

  • Attribution & Tracking

  • Conversion Optimization

  • Revenue Analysis

Common Challenges

  • Lead volume is growing, but revenue isn't.

  • Troubleshooting conversion pixel tracking issues.

  • Monetizing and Optimizing Thank You Page Performance.

Business Operations

Many business problems aren't people problems—they're process problems.

I've spent years identifying inefficiencies, improving workflows, and building scalable operational systems that support growth without increasing complexity.

Areas of Experience

  • Process Optimization

  • Workflow Design

  • Reporting Systems

  • Scalability Planning

  • Operational Analysis

  • Cross-Functional Collaboration

Common Challenges

  • Being the bridge between business demands and tech capabilities

  • Troubleshooting Lead Delivery Integrations

  • In depth data analysis when Analytics was unable to find an issue

  • Identifying breakdowns and revenue pitfalls in the Sales Process

Technology & SaaS

Technology should create leverage, not frustration.

While I don't position myself as a software engineer, much of my career has involved translating business problems into practical technology solutions, helping organizations bridge the gap between operations and development.

Areas of Experience

  • Software Platforms

  • Tracking Systems

  • Automation

  • Systems Integration

  • AI Solutions

  • Technical Troubleshooting

Common Challenges

  • Systems don't communicate effectively.

  • Manual processes create unnecessary work.

  • Technology investments aren't delivering results.

  • Teams lack visibility into performance.

Financial Services & Mortgage

Financial Services & Mortgage

I've worked extensively within mortgage and lead generation environments where compliance, attribution, reporting accuracy, and operational efficiency directly impact revenue.

Areas of Experience

  • Mortgage Lead Generation and Performance Marketing

  • Account Management

  • Mortgage Products

  • Lead Distribution

  • Reporting & Attribution

Common Challenges

  • Revenue and lead reports don't reconcile.

  • Marketing performance is difficult to measure.

  • Lead quality varies significantly.

  • Keeping the balance between Buyer Payouts and Affiliate needs.